Bums On Seats: Marketing for Local and Independent Theatre Producers
Want bums on seats? This course is your backstage pass to selling more tickets without a huge budget. Learn real world strategies that make your posts pop, your ads convert and your audience show up. From posters to previews, Instagram to opening night, it’s built for indie theatre makers who want results. Plus, join the Geneva chat to ask questions, share wins and connect with others on the same journey to success.
Investment: $359 $189
Introductory Offer
Normally priced at $359, get Bums On Seats now for just $189 as a special introductory offer.
Contents
Module 1: Welcome to the Show
Your role as producer-marketer
Knowing your why: mission, audience and identity
How I built my online audience
Module 2: Know Your Audience (and Speak Their Language)
Defining your core and fringe audiences
Tools for audience research (with or without budget)
Using Instagram Insights, Meta Ads, and in-person feedback
Module 3: Branding Your Show (Without Selling Out)
Creating cohesive visuals, tone, and show language
The role of teaser content vs full campaign
DIY design tools vs hiring creatives
Module 4: Social Media for Theatre (Beyond Just Posting)
Content planning and strategy for Instagram, Threads, TikTok
Growing multiple platforms
Reels, countdowns, cast takeovers, behind-the-scenes, engagement hacks
Community building via comments, DMs and stories
Module 5: Collaborations and PR That Actually Work
Media releases, cast announcements, opening night buzz
Working with influencers and micro-creators
Engaging reviewers without begging
Partnerships with local media, venues, and businesses
Module 6: Paid Ads Without Wasting Your Budget
Meta, Google, and TodayTix-style promos
A/B testing creatives and refining messaging
Selling urgency and scarcity (without gimmicks)
Module 7: Converting Hype into Ticket Sales
Calls to action that work
Making your website and ticketing link do the heavy lifting
Timing your campaign: from announcement to final curtain
Rescuing a slow-selling show
Module 8: Encore! Keeping the Momentum Going
Post-show content and audience retention
Using cast, creatives, and feedback for future promotion
Turning audiences into ambassadors
Building long-term brand loyalty for your company