About Anderw G
Theatre Producer | Promoter | Podcast Host
Andrew Gyopar is a Melbourne-based theatre producer, promoter and podcast host. Through AG Theatre and Theatrical Inc, he has delivered sold-out shows like Avenue Q, Legally Blonde and The Sound of Music. He also hosts the podcast Showtime with Andrew G and runs TheTheatre.AU, a platform dedicated to Australian theatre. Across social media and live events, Andrew is known for building buzz, growing audiences and helping theatre makers turn great shows into full houses.
About Show Marketing
People often ask Andrew how he builds an audience and gets the word out about his shows. Over the years, he has developed a practical and creative approach to marketing that helps productions find their people, build momentum and grow a loyal following. Bums on Seats is the first step in sharing what he has learned in a way that is clear, actionable and built specifically for independent producers, artists and creatives.
This course is just the beginning. Andrew also plans to offer a limited number of one on one sessions and consulting opportunities for those seeking more personalised support. Whether it is refining a message, attracting new audiences or feeling more confident promoting a show, his goal is to help theatre makers connect with the people who will love what they do. Theatre deserves to be seen, celebrated and shared, and Andrew is here to help make that happen.
Bums on Seats
Bums on Seats is a practical, no-nonsense online course for theatre makers who want to attract real audiences and promote their shows with confidence. Whether you are producing a school musical, a community theatre season, an independent play or your first self-funded production, this course gives you the tools to build awareness, grow engagement and sell tickets, even on a small budget.
You will learn how to create a clear, effective marketing plan, use social media strategically, build excitement from the first rehearsal to opening night, and run smart, targeted ads that actually work. Packed with real world examples, editable templates and content ideas tailored for theatre, Bums on Seats is built around how shows are actually made and marketed in Australia. Its practical strategies apply to theatre makers almost anywhere.
If you are tired of working hard on a show only to play to half empty houses, this course is for you. It is time to take control of your marketing and get more people through the door. Your audience is out there. Let’s get them in the room.
Frequently Asked Questions
Who is this course for?
This course is made for independent, community and grassroots theatre producers, creatives and marketers. Whether it is your first self-funded show or you have been producing for years, if you want better audience engagement and stronger ticket sales, this is for you.
Do I need a marketing background?
Not at all. This course is designed for theatre people, not marketers. Everything is explained clearly with real examples, templates and practical steps you can apply straight away. No jargon, no BS.
What kind of shows does this course suit?
Musicals, plays, concerts, pantos, festivals...anything live and performance-based. The strategies work whether you are staging a black box debut, a mainstage season or a community classic.
Will this help if I have no marketing budget?
Yes. The course includes free and low-cost strategies that make the most of time, creativity and the resources you already have. There are also tips for running small ad campaigns if you have a limited budget.
Bums on Seats is for independent, community and small to mid-scale theatre producers who want to grow their audiences and sharpen their marketing. Whether you're producing musicals, plays or festivals, this course is designed to help you promote your work more effectively. It's especially useful if you're juggling multiple roles, working with tight budgets or just starting to build a loyal audience. If you've ever wished you had a clear plan, better tools or proven tactics to get more people in the room, this course is for you.