Bums On Seats
Bums on Seats shows theatre makers how to promote their productions effectively. Designed for community and independent producers, this course helps you build awareness, grow your audience and sell more tickets using creative, real world strategies.
🎠What If Nobody Shows Up?
You have poured everything into this show. It is ready. But the tickets are not moving and you are left wondering what to do next. You are not alone and you do not have to figure it out by yourself. Bums on Seats is here to help you find your audience, share your work and feel confident knowing people will show up to see what you have made.
🎟 You’re Not a Marketer. But Your Show Needs an Audience
You are producing a show, not a marketing campaign, but suddenly you are expected to do both. When you are juggling rehearsals, production meetings and last minute changes, finding time to focus on promotion can feel overwhelming.
Bums on Seats is here to make that part easier. It gives you a simple, smart and flexible approach to theatre marketing that actually works. No stress, no guesswork.
This course is designed for independent and community theatre makers who want real tools, clear direction and a way to promote their work without burning out. You will learn how to cut through the noise, reach the right people and turn interest into ticket sales.
If you have ever felt unsure about where to start or frustrated that your hard work is not being seen, this is for you.
Take control of your promotion, build your audience and give your show the attention it deserves.
🎟️ Market Your Show with Confidence
If you are ready to stop stressing over empty seats and start filling them, Bums on Seats is your next move. This course shows you exactly how to promote your show with purpose, not panic. No more second guessing, last minute scrambles or relying on luck. Just a clear plan, practical tools and smart strategies that help you reach the audience your work deserves.
You have come this far. Now let’s get people in the room.
✨ It Shouldn’t Be This Hard to Get People in the Theatre
You have already done the hardest part. You brought a show to life. Now it is time to make sure it has the impact it deserves.
Bums on Seats gives you the tools, clarity and confidence to promote your production in a way that connects with people and drives real results. Whether you are producing your first musical or planning a full season, this course will help you build an audience, sell more tickets and make your work seen, heard and remembered.
You do not need to be a marketing expert. You just need a clear plan and the right support to share what you have created with the people who need to see it.
Not quite ready to take the leap?
No worries. If now is not the right time, I can still help you start strong.
Sign up for practical marketing tips made for indie and community theatre makers. You will get a few free tips to help you promote your show right now, and if I have special offers or new resources in the future, you will be the first to know.
Your show is opening soon. Start marketing like it matters
Do not waste your opening week hoping word of mouth will be enough. Every empty seat is a missed connection, a missed opportunity, and a moment of your work that goes unseen.
If you want your show to be seen, remembered and talked about, you need a plan to get Bums on Seats.